A business strategy is simply a set of guiding principles that, when communicated and adopted by the team, generates a desired pattern of decision-making. At Elevate, we help you identify how people throughout the organization should make decisions and allocate resources in order accomplish your key goals and objectives. Together we build a strategy that provides a clear roadmap, consisting of a set of guiding principles or rules, that defines the actions your team should take (and not take) and the things they should prioritize (and not prioritize) to achieve desired goals. Key components in building the right strategy include the following: